Media & Entertainment
Media has rapidly evolved along with the internet and IIW will be no stranger to that evolution. It is facilitating a shift from Centralized Media Houses to a Creator-first Economy.
Creator-first, Personalized & Transparent.
Intelligent Industrial Web (IIW) breeds two critical ingredients missing in the old-fashioned media: management of identity and money. A novel, decentralized mechanism guarantees trust in a system not controlled by a central entity. These ideas enable powerful new use cases like the ability to own digital assets, a native and frictionless way to combine payments with all types of information exchange, ownership and control of your personal data and ultimately, more choice in the tools used to interface with your world. In other words, more media interactivity.
Being as widespread and dynamic as it is, Media & Entertainment industry can apply across organizational and user engagement levels. The evolution will see a hybrid working model with more creator-focused services and personalized transparent user interaction.