E-Commerce & Retail
Being a consumer-facing industry, Intelligent Industrial Web presents a wide range of possibilities for the future of Retail & E-Commerce. IIW-based experiences directly translate into deeper consumer relationships & increased retention.
Consumer Experiences Reimagined.
Research suggests that IIW integration will be common in e-commerce/retail storefronts in three to five years. Customers will seamlessly buy products from a Web store through smart, contract-enabled distributed applications (dApps) over the blockchain. These transactions being immutable, will lead to a reduction in product returns, chargeback fees, and credit card fraud. Additionally, the products will be cryptographically unique and secure, increasing trust between the merchant providing the product and its customers.
Customers will look at these transactions no differently than any other transaction they conduct over the internet and we will see the mass adoption of the IIW by consumers for their retail purchase needs.