The Non-Fungible Tokens or, as they are widely known as, NFTs are taking over various industries across the globe. Rightly so, they have the features to capture a wide range of applications. One of the most impacted sectors, due to the sharp rise of the NFTs, is the Media and Entertainment world.
Entertainment folks are known to slap on a trend before they do anything else. So, is the case with NFTs. The mainstream adoption of this technology has begun in the world of entertainment and the world is starting to take note. Whether it is Indian Megastar, Amitabh Bachchan’s collectibles or an Animated series by Mila Kunis, the best have entered.
In this paper, we examine what NFTs are and their widespread advent in the world of glitter, glamour and glory.